Make your own soft plastic baits in the colors you want. A few drops of Essential Series Colorant added to your plastisol before pouring is all you will need to create that perfect fish catching color you're looking for.
Add more for a darker, more opaque appearance or less for a translucent look. Available in a number of proven colors, the Do-it Essential Series Colorants give anglers the ability to dial in their soft plastics to absolute perfection.
Be able to create your own soft-plastic baits in a variety of fish-attracting colors. Design a masterpiece for your favorite fishing hole, and enjoy more connections.